Sugoi wanted to put together a series of web videos that would teach its customers about some of the specific fabrics it uses in its specialized apparel.
Archive for May, 2009
Last Spring we were commissioned to edit and deliver a teacher training promo video for Bikram himself! The goal was to highlight the dedication and physical beauty of yoga while highlighting the tropical locale. The heart of the piece comes from the individual stories of change and courage from the practitioners who changed their lives.
We like to have fun at The Cutting Lab which is why when we noticed the potentially intrusive nature of some of the new iPhone apps, we simply couldn’t resist.


